RTE Funding and Ad Revenue Claims Fact Checked
“Because the commercial entity makes nothing from ad revenue if nobody will watch the stream, whereas RTE just cliam a funding issue and play the poor mouth to increase the TV licence fee”
Summary
Streaming services only earn ad revenue when viewers watch, so a lack of audience yields no ad income. RTÉ is facing a funding shortfall due to licence‑fee evasion, but the government is providing top‑up funding rather than raising the licence fee, contradicting the suggestion that it is using the issue to increase the fee.
Sources 77 searched
- Redevance TV : comment la réformer ? | Fondation IFRAP
L’affaire est d’autant plus compliquée qu’un tiers des ressources de la PAC, en tant que « contribution à l’audiovisuel public », assure le financement d’autres coûts que celui de la télévision (radio, INA). La taxe Copé sur les opérateurs Télécom complète les ressources de l’audiovisuel, mais elle est largement détournée de son but.
- Why some streaming companies are leaning into adverts and raising prices
For example, while linear ads are purchased by a brand against a huge swath of audiences that mainly watch a show – like men aged 18-to-34, for example – streaming ad options have the capacity to be data-driven, enabling brands to reach consumers with specific preferences. "With a data-driven approach, streaming viewers will see ads that are far more relevant to their lives," he says.
- La suppression de la redevance audiovisuelle va-t-elle entraîner une hausse de la TVA ?
Un coup de pouce pour les personnes concernées, mais qui entraînera un manque à gagner de plus de 3 milliards d'euros pour les finances publiques. De leur côté, les bénéficiaires de cette manne (France Télévisions, Radio France, Arte, TV5 Monde, INA, France Médias Monde) s'inquiètent de voir leurs ressources se réduire drastiquement. Pour éviter cet écueil, un amendement voté dans la foulée prévoit que les 3,7 milliards d'euros qu'apportait la redevance aux acteurs seront…
- Redevance télé : dernières actualités et vidéos
Une augmentation de deux euros de la redevance ne suffira pas à éponger les pertes annoncées du groupe. La redevance télé pourrait être étendue à tous les écrans ainsi qu'aux résidences secondaires.
- Television licensing in the Republic of Ireland - Wikipedia
The 2009 McCarthy Report, commissioned in response to a growing economic crisis, recommended that €10m of TG4's funding should in future come from licence fee revenue; without increasing the fee, this would entail a matching reduction in RTÉ's funding. This reduction is included in the government budget introduced in December 2010.
- RTÉ - Wikipedia
Following the fallout from the RTÉ secret payment scandal, the Irish Government agreed a programme of three years of funding; it agreed to fill the gap in collected licence fee revenue, which had seen evasion by the public rise sharply following ...
- The Rise of the Ad Tier: How Streaming Business Models Determine the Content We Watch
For example, a series might have ... piece of content for advertising. The 80-20 rule—in which 20% of your audience generates 80% of your ad revenue—will likely hold true for streaming services....
- Turning Viewers into Customers with Streaming Advertising
Yes! A portion of the income YouTube content creators make from the platform comes directly from advertising revenue. So, when you watch those ads, you’re helping creators and the advertisers.
- Global streaming revenue surged to $160 billion in 2025. Here's why
March 27, 2026 · That cost-conscious ... rapidly across these markets over the last five years, up from less than 5% in 2020 to 28% in 2025....
- Streaming Statistics 2026: Uncover Growth & Viewer Secrets • SQ Magazine
In the U.S., new subscribers at Paramount+ in Q1 2025, 60% chose the ad‑supported “Essential” tier. The ad‑supported tier on Max now represents nearly half of its domestic subscriber base. AVOD / FAST combined ad spend in the U.S. CTV is expected to continue rising. AVOD platforms are innovating, with dynamic ad insertion, shorter ad blocks, and better targeting. Growth of AVOD is strongest among younger demographics and in cost‑sensitive markets. The stability of AVOD revenue is higher than that of pure SVOD in recent quarters.
- U.S. AVOD ad spend share by no. of platforms 2025| Statista
Basic Statistic Core local TV ad spending in the U.S. 2025-2026 · Premium Statistic Leading AVOD platforms by ad revenue in the U.S.
- TV licence fee revenue down €58m after RTÉ payment scandal, new figures show
Media minister Catherine Martin confirmed that the TV licence would remain in place, with the State providing top-up funding to ensure that RTÉ had a certain amount of ring-fenced funding each year.