How completely unrelated the commercial is to the product...

Television commercials are defined as advertisements broadcasted on television that aim to promote products or services, requiring professional expertise to create effectively and potentially increasing community awareness and customer engagement.

Currently, TV advertisers target relevant commercials based on location, lifestyle and purchasing information (Marcus and Walpert 2007). A cable company, for instance, might use subscriber information to send different ads to different ethnic groups (Vascellaro 2011b). But information in these databases can be months or years old. Current product and brand interest based on Internet behavior could add a new layer to a targeting database.

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Or, "The End Justifies the Means" myth. Even claims for products with real benefits must have a reasonable basis. This is illustrated by a Commission consent order issued earlier this year, settling allegations that NordicTrack, Inc.

A fine-print disclosure at the bottom of a print ad, a disclaimer buried in a body of text unrelated to the claim being qualified, a brief video superscript in a television ad, or a disclaimer that is easily missed on a website are not likely to be effective. Nor can advertisers use fine print to contradict other statements in an ad or to clear up misimpressions that the ad would leave otherwise. For example, if an ad for a diet product claims "Lose 10 pounds in one week without dieting," the fine-print statement "Diet and exercise required" is insufficient to remedy the deceptive claim in the ad.

The FTC looks especially closely at advertising claims that can affect consumers’ health or their pocketbooks – claims about food, over-the-counter drugs, dietary supplements, alcohol, and tobacco and on conduct related to high-tech products and the Internet.

Emotional response to an advertisement, rather than the ad’s actual content, produces great influence on the intent of a consumer to buy a product.

70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata ...

Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”.