US Kids TV Ad Rules Debunked
“In the US at least, I think it's illegal to do general ads to kids, so the kid's profile gets an occasional McDonald's ad or the really, really fucking loud LEGO commercial, but it's always targeted kids ads and it's never more than 15 seconds and it's only ever like one ad per episode, if that. It does make watching back to back episodes a lot more bearable”
Summary
In the United States it is not illegal to broadcast general advertisements to children; the law only limits the total commercial time in children’s programming (about 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays). Ads can be longer than 15 seconds and multiple ads may appear in a single episode, as evidenced by studies showing many 30‑second fast‑food spots. Therefore the claim that ads are always short, singular, and legally prohibited is inaccurate.
Sources 80 searched
- Advertising to Kids and the FTC
very same reasons that young children do not understand the nature of advertising).40 Moreover, the proposed ban posed insurmountable practical problems. The staff first examined audience composition data in an effort to identify television · programs where young children constitute a majority or substantial share of the audience.41 The · data showed that if the ban were to apply when young children comprised 50%, or even 30%, of · the TV audience, only one network program – the highly acclaimed Captain Kangaroo – would
- Children | Federal Trade Commission
If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards. (Questions about kids’ privacy? Check out the FTC's resources about COPPA, the Children’s Online Privacy Protection Act.
- The ABCs at the FTC: Marketing and Advertising to Children, | Federal Trade Commission
But the absence of reliable scientific evidence on the effect of a particular advertising campaign on consumption is not dispositive of every unfairness inquiry. The unfairness standard permits us to find that substantial injury is likely, not that it has actually occurred. We look at the entire record and consider the flaws or limitations of every piece of evidence in assessing how much weight it deserves. Direct or circumstantial evidence of an intent to target children with advertising for a product they cannot legally consume is particularly relevant to this inquiry.
- Children's Educational Television | Federal Communications Commission
Is at least 30 minutes long, except that TV stations are permitted to air a limited amount of short-form programs less than 30 minutes long, including public service announcements and interstitial programs, and have those programs count as core ...
- Children's Educational Television
... Core programming is specifically ... addition, ... Serves the educational and informational needs of children as a significant purpose. ... Is at least 30 minutes long, except that TV stations are permitted to air a limited amount of short-...
- Federal Register :: Children's Television Programming Rules; Modernization of Media Regulation Initiative
We require that a majority of Core Programming be at least 30 minutes in length, but we permit a limited portion of the programming to be short-form programming and still count as Core Programming.
- Children, Adolescents, and Advertising | Pediatrics | American Academy of Pediatrics
101–437) limits advertising on children's programming to 10.5 minutes/hour on weekends and 12 minutes/hour on weekdays. However, much of children's viewing occurs during prime time, which features nearly 16 minutes/hour of advertising.14 A ...
- Promotion of Meal Premiums in Child-Directed TV Advertising for Children’s Fast-food Meals - PMC
Advertisements for McDonald’s Happy Meals accounted for 99.8% of the airtime for children’s fast-food meals. There were 28 unique advertisements for the child-directed fast-food TV advertisements during the study year; 20 advertisements were 30 seconds in length and eight were 15 seconds.
- Food Advertising and Marketing Directed at Children and Adolescents in the US - PMC
In 1990, children's advocacy groups persuaded Congress to pass the Children's Television Act that included limiting the amount of commercial time during children's programming to 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays. These time limits remain in effect today.
- Decálogo de Publicidad e Infancia | UNICEF
Mientras algunos Estados optan por la prohibición de la publicidad dirigida a niños, niñas y adolescentes, aquellos Estados que no adoptan las medidas más restrictivas, suelen diseñar un conjunto de normas a las cuales la industria audiovisual ...
- La publicidad dirigida a la infancia viola sus derechos, captura y daña a niños y niñas - El Poder del Consumidor
La publicidad dirigida a niños en todos medios debe ser regulada, incluyendo el uso de personajes y celebridades y otros elementos persuasivos
- ¿Cómo son las leyes de protección al consumidor en EE. UU.?
La COPPA, una ley de 1998, define cuáles son las informaciones que pueden recopilarse de los usuarios que acceden a sitios web dirigidos a niños menores de 13 años. Como ya vimos a lo largo del texto, no faltan leyes que te protejan a la ...
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