TV Shows Now Rely Heavily on Product Placement and Marketing

News about Saturday Night Live, including commentary and archival articles published in The New York Times.

Upfronts Week 2026 explained: how TV and streaming platforms pitch content to advertisers, why live sports dominate, and what it means for your media career.

On the American late-night live television sketch comedy and variety show Saturday Night Live (SNL), a commercial advertisement parody is commonly shown after the host's opening monologue. Many of the parodies were produced by James Signorelli. The industries, products, and ad formats targeted ...

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when ...

Global OTT (Over-the-top) revenues are expected to hit $210 billion by 2026 · Directional · Statistic 15 · Sports broadcasting rights account for 45% of total TV network programming costs · Single source · Statistic 16 · Product placement ...

Discover the brands and products that appear the most in movies and television shows through product placement.

Bass-O-Matic (first aired October 11, 1975): Dan Aykroyd as an enthusiastic salesman demonstrated a kitchen appliance that blends live bass fish—head, scales, and all—into a purportedly nutritious beverage, mocking the exaggerated claims and poor quality of late-night infomercial products like those from Ron Popeil.[1] Subsequent variants, such as the Super Bass-O-Matic '76 (April 17, 1976), escalated the absurdity by incorporating features like variable speed settings for different fish types, further highlighting the illogic of hyped consumer gadgets.[55]

Only after their doctor told them about Otezla were they able to regain control of their lives. ... Besides being the “No. 1 prescribed treatment for moderate to severe plaque psoriasis,” the sketch claims Otezla isn’t a cream, injection, patch, liquid medicine or an inhaler.

Euphoria has been criticised for its 'constant Coca Cola product placement' in the series finale as fans argued it appeared more than one of the main characters.